We have introduced our new 3-Year Corporate Strategy, “Together We Progress 2024” (“TWP24”), which aims to build on the foundations of our previous FIT22 strategy and supercharge the next phase of growth.
TWP24 will drive the Group’s ambition to be a leader in Service Excellence, in line with our new Purpose Statement of ‘Making Progress Happen for Everyone’, centred around three strategic objectives – Be Everyone’s Primary Bank, Prioritise Customer Experience, and Drive Quality Growth.
Our TWP24 strategy highlights a strong customer-first culture and continues to enhance new customer centric ideation through seven key focus areas.
The focus areas are designed to promote a more robust performance, enabled by enhanced digital, IT and analytics capabilities, and position the Group as a key player in the sustainability space.
These strategic objectives will be delivered through 7 focus areas: