Building on the foundations driven by RHB’s previous strategy, Together We Progress 2024 (TWP24), we are now embarking on our next phase of growth with PROGRESS27. This revitalised ambition sets RHB to deliver service excellence, profitability and continue to be a responsible and purposeful financial services group.
Key targets include achieving a return on equity (“ROE”) of 12%, reducing the cost-to-income ratio (“CIR”) below 44.8% and maintaining the gross impaired loan (“GIL”) ratio below 1.3%, reinforcing our commitment to financial resilience and operational efficiency.
To achieve this, we will implement eight transformational programmes, that seek to drive domestic balance sheet growth, retail and wholesale fee income growth, cost optimization and digital expansion. These programmes will strengthen RHB’s position in a fast-changing financial landscape.
With a strong focus on innovation, operational excellence and social responsibility, PROGRESS27 positions RHB for long-term resilience. By driving profitable growth and enhancing efficiency, we aim to create lasting value for our customers, employees and communities.
Best in Service
Delivering faster, more convenient, and simply more enjoyable customer experiences through service excellence, enhanced digital journeys, and leading data, analytics and innovation capabilities
High Profitability
Improving the Group’s profitability through focused revenue expansion, cost optimisation and operational enhancement efforts
Responsible & Purposeful
Ensuring that the Group continues to play its role as a responsible financial institution, whilst also becoming increasingly purposeful in the way it serves its customers
We Aim To Drive PROGRESS27’s 3 Strategic Objectives Through Eight Transformational Programmes
Promote Domestic CASA Growth
Retail Wealth Management Focus
Optimise Costs & Productivity
Grow Domestic Loans Portfolio
Remodel Corporate Client Relationships
Expand International Business Synergies
Sustainability Through ESG Strategies
Scale Digital & Technology
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