Our strong heritage is the foundation of our commitment to continue serving the community. For more than 100 years, we have been helping people and businesses grow and succeed, and will continue to do so.

Our experience gives us an in-depth understanding of the needs of our customers and partners, inspiring us to constantly innovate and improve to serve them better. With your unending support, we have established ourselves with a strong footprint throughout Malaysia and we are now present in 9 countries across the ASEAN region.

We hope our legacy and pursuit for excellence continues as we tirelessly cultivate and nurture the next generation through our actions and words, preparing a brighter future ahead.


We thank you for believing in us and welcome everyone to join us on our exciting journey of progress. The time has come for us to move forward in unison, to realise our greater potential together. Our new brand promise ‘Together We Progress’ honours our past, celebrates the present and welcomes the future.

We invite you to join us as we work towards a better and brighter future for all.

Corporate Milestones


In projecting our fundamental promise to our customers, RHB is guided by four pledges which are the key pillars of our brand promise ‘Together We Progress’


Being your trusted partner

Being your trusted partner

We build trust through our relationships and our desire to meet your personal and financial advisory needs.
Nurturing future generations

Nurturing future generations

Cherishing the potential of today’s youth and empowering them for a sustainable and better tomorrow.
Providing solutions that help achieve your goals

Providing solutions that help achieve your goals

Our products and services are designed to support you and your business requirements, so you can focus on what truly matters.
Delivering simple, fast and seamless experiences

Delivering simple, fast and seamless experiences

Creating a seamless customer journey that crosses physical and digital boundaries.

Corporate Logo

Our identity


RHB brand identity reflects the surge of change within the Group and represents the Group’s efforts to streamline its core businesses and operational support in projecting the RHB brand as a single unified banking group.



The logotype highlights the brand’s driving characteristics: modern and contemporary, confident and institutional, progressive and dynamic, fresh and vibrant, warm and friendly.



RHB Blue

PMS 293 C
C100 M57 Y0 K2
R0 G103 B177
HEX 0067B1


PMS 185 C
C0 M91 Y76 K0
R239 G62 B66

RHB Light Blue

PMS 2985 C
C60 M0 Y3 K0
R91 G194 B231

The primary colour of corporate blue projects a stronger corporate commitment to new business approaches and symbolises the creation of a banking group that is committed to long-term sustainability.

Red signifies the heart of the Group’s workforce and the integral part it will play in building the Group into one of the top three financial services providers in ASEAN by 2020.

Associated with intelligence and stability, the secondary colour of morning sky blue highlights the Group’s aspiration to become a modern, progressive and distinctive banking group within the local, regional and international banking arenas.