Our aspiration to be a Leader in Service Excellence hinges on our relationship with our customers and our ability to deliver excellence in customer experience. As a financial services provider we strive to meet the constantly evolving needs of our customers. Excellent customer relationship management leads to opportunities that will translate to better revenue, high level of customer satisfaction, and stronger reputation. Customer relationship management is the driving force for service excellence, in keeping with the Group’s customer-centric strategic priority.
RHB WAY – Our Service Culture
Fulfilling customers’ needs remains one of our priorities, and we have engrained in ourselves the RHB Way service culture to further drive RHB as a forerunner in delivering memorable customer experience. The RHB Way equips us with the proper experience and know-how that enables us to collaborate between network, businesses and support groups to deliver great experiences. RHB Way is embedded in our service culture and anchored on the 3 RHB Way Service Commitments of Build Trust, Deliver Convenience, and Create Value. In 2022, RHB Way was rolled out to other regional branches as the primary service culture. We continue to inculcate the RHB Way within our service culture.
PIDM Membership Representation
